Nick Jonas and John Varvatos to Release New Villa One Tequila
What do margaritas and Nick Jonas have in common? They’re delicious, they go down smooth, and — most importantly — the youngest Jonas bro just started his own tequila line. Jonas partnered with Stoli to create Villa One Tequila, so it pretty much goes without saying I’ll be ripping shots to “Sucker” for the rest of my life.
Jonas paired up with popular menswear designer John Varvatos have teamed up with Stoli to create Villa One Tequila. According to the press release, the two came up with the concept of a tequila line after burnin’ up Mexico together in 2017 and staying at a property with the same name as their new line. It comes in Blanco, Reposado, and Añejo expressions in 80-proof and 40-proof, and will become available in the U.S. as of September 2019.
Villa One is currently in production at Fabrica de Tequilos Finos distillery in Jalisco, Mexico. The production team is currently led by Master Distiller Arturo Fuentes. It’s made with fresh water, which is blended with sustainably sourced matured agave. The bottle was designed by Varvatos and Jonas, with metalwork inspired by some of Varvatos’ designs.
Jonas says that he and Varvatos became quite close, and bonded over their appreciation for tequila.
“John and I forged a great relationship while working together. When we brought our friends together over tequila in Mexico, we learned that we share the same values,” Jonas says. What are those values? “Enjoying time with friends and family, old and new, one glass at a time.”
Jonas goes on to explain the importance of creative control when it comes to product management, saying “when it came to Villa One, it was critical to us that we take part in the decision-making process every step of the way and, now, we feel that this is exactly the tequila we sought out to create more than two years ago.”
The Villa One Blanco features notes of dried fruit with a smooth finish, and a bottle costs $44.99. The brand’s Reposado is light gold booze aged in American oak barrels. A bottle will run you $49.99. The longest age statement, the Villa One Añejo, emits rich caramel notes with vanilla wafer and banana. That one goes for $59.99. Check out the brand’s website for more details or follow them on Instagram and Twitter. Like I said, it won’t take you until the year 3000 to get your hands on this — it’ll hit retailers in just a few short months. Scoop it up when it hits the shelves, or be jealous later.